Fisher Price
Headphones
The Overview
The Goal
The Problem
Brand Research
Brand Research
User Personas
Divergent Ideation
Convergent Ideation
Final Prototype
History
Toy Timeline
Values
Design Language
Competitors
In this project, my team and I collaborated to research a selected brand, analyzing its history, values, customers,
and design language. We prepared a brand research summary and created consumer personas to guide our
design process. Together, we selected a current over-ear headphone to study its technical design, which informed
our own headphone concepts. Each of us then independently developed and refined our headphone designs, considering
brand identity and user needs. Finally, we prepared and presented a cohesive concept deck,
showcasing our research, divergent ideation, and refined product designs.
A lot of parents have a hard time finding
headphones that are going to fit their child
correctly. Frequently causing more stress
than relief. Children often face issues around
wearing headphones as they are either too
tight or loose, weigh too much or can
become distracting.
While wood was common, plastic
was a logical switch because it
allowed a wider range of colors
and was much easier to manipulate
for new toys.
Focused on toys for
infants to toddlers.
Doesn't focus on a specific
age range.
Bright colors, round, bubble-y shaped toys,
animals, and educational.
"The exuberant use of colorful graphics
and unconventional typography captures
the brand attributes of fun, action, play,
celebration, silliness, and joy." - Pentagram.
The brand is focused on intrinsic play
value, ingenuity, strong construction,
good value for their price and action.
This can be seen in their careful use
of safe materials, child-friendly, safe
designs, as well as the age-appropriate
letters, numbers, and ideas in each toy.
Create a pair of headphones that won't be
disruptive to others, but still allow children to
fidget. They will also need to be correctly fitted
so no noise comes out, and they don't add
pressure to their sensitive ears.
Melissa & Doug
Hasbro
Dawn Robinson
Rose Miller
Goals:
-32 Years Old
-Full Time Pre-K Teacher
-$62k / Year
-Enjoys Time Outdoors
-Has Her Own Podcast
-5 Years Old
-Kindergartener
-Has 2 older siblings
-Enjoys dance class
and playing around
-Successfully prepare
her students to enter
kindergarten
-Learn to read and write
-Learn to control her
movements while dancing
-Continue to be creative
and have fun with other kids
-A pair of headphones with
noise control so her hearing
isn't damaged
-Freedom to choose her own
accessories for headphones
-Big buttons and easy
controls to understand
-Comfortable, durable, and
fun headphones for her
students to use
-Finding ways for students
to not be distracted while
working on online
assignments
Needs:
Demographics:
Memory Foam Earpads
Light On/Off Button
LDPE Plastic
Extendable
Goals:
Needs:
Demographics:
The light-up button on the headset's side allows
the lights to be turned on or off. Depending on the
environment and the needs of the child.
The main body of the headset will be LDPE
plastic. It doesn't contain any hazardous
chemicals, so it is safe for children. Many of
Fisher Price toys are made of plastic which
is extremely versatile, durable, and easy to
clean.
The extendable option
allows for the headset
to grow with the user
Changing button
orientation
Children have a short attention span that can
become even shorter if they are uncomfortable.
I spoke with a mother of two who has tried to use
headphones with them before; she told me how
they would get uncomfortable from the pressure on
their ears. Thus, memory foam was an approachable
solution to the discomfort.
Headset Features
